Choosing a brew that cares
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Us Kiwis love our coffee: every year we drink 180 million takeaway coffees alone. Unfortunately, it’s a habit that can have dramatic and negative impacts on the people and places where coffee is grown. The United Nations Food and Agriculture Organisation estimates that 18 million acres of rainforests are destroyed annually to farm crops like coffee.

But, it doesn’t have to be this way. You can choose to buy coffee that’s grown in places where ecosystems, wildlife, water and workers are protected and communities are thriving.

When consumers purchase products from Fairtrade, they are supporting farmers and workers as they work to improve their livelihoods and provide better support to their communities. Our coffee blend uses 100 percent Fairtrade Certified beans originating in Brazil, Costa Rica and Mexico. 

Fairtrade is about supporting the development of thriving farming and worker communities to have more control over their futures, and protecting the environment in which they live and work. Fairtrade works with range of global stakeholders but our global system is 50 percent owned by producers representing farmer and worker organisations. Producers have a large say in how the organisation works. 

An important aspect of the Fairtrade certification and mark that guarantees all the Fair Trade standards have been met in coffee production.  The Fairtrade Mark shows the ingredients in the product have been produced by small-scale farmer organisations or plantations that meet internationally agreed Fairtrade social, economic and environmental standards. For most Fairtrade goods there is a minimum price set to cover the cost of sustainable production for that product in that region. 

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34 percent of Fairtrade sales are from coffee products. Coffee prices are volatile often fluctuating from year to year because production is dependent on the weather.  Coffee farmers face many challenges, such as climate change and a lack of bargaining, alongside price changes. Frequently Fairtrade is the difference between a farmer getting a fair prices their beans or not. Globally Fairtrade works with 810,000 farmers in 30 countries. 

Kiwis are increasingly choosing products that are ethical, sustainable and environmentally friendly. Z’s providing caffeine-loving Kiwis with a choice that helps them make a difference.

Grab barista-made coffee that's Fairtrade certified at over 140 Z Espress stations around the country. While you’re at it, download the Z App. Buy six Z Espress coffees or hot drinks and the next one’s free! 

Got questions? Drop us a line at yourviews@z.co.nz.

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